Oh, I'm in love (again). This time it's with Piccolini at 264 S. 20th Street (there's also a location in Bryn Mawr). The location is great, just a little over a block off of Rittenhouse Square, and while it's not a super-spacious store, it's easy to get a stroller in and out. If you are pregnant or have a newborn this is the place to go for gear, clothes and fun accessories, but they also have some toddler gear. I just dropped in recently to pick up a couple of Dwink holders since my son has discovered the joy of juiceboxes. The staff was friendly, helpful and not one bit pretentious.
One of the things I like is that Piccolini founder Jessica Troiano dropped her day job after having her baby to start Piccolini because, among other things, she believed people didn't have to give up personal style just because they had kids. Tell it, sister!
Best of all, Piccolini donates 10% of its profits to Alex's Lemonade Stand. That alone makes me want to give Piccolini a big fat kiss on the cheek.